CLIENT

Paymennt
United Arab Emirates

SERVICES

Art direction

Visual Design

Product Illustration

UI elements for a Fintech

Paymennt is a Dubai-based fintech that is currently redesigning its app and website. They contacted me to redo their illustrations: the proposal was to make a system of isometric illustrations with gradients and elements that identified with the digital world and a target audience of 27-35 year olds.

That said, I created visually compelling, user-centric graphics that enhanced the company’s brand identity. This included product illustrations, icons and promotional materials that aligned with the company’s financial products. The main thrust of the illustrations focused on simplifying complex financial concepts, making them more accessible to users through clean, modern and engaging imagery.

Product Illustrations with UI elements

Illustrations for the app