I'm Pablo, a visual designer and illustrator based in Barcelona with over 10 years of experience creating visual languages for brands.

I work with startups and growing brands to build distinctive identities through illustrated systems, campaign assets and design tools that evolve over time. Illustration, branding and animation, depending on what the brand needs.

I come from a background in communication and advertising, and moved into illustration and visual narrative through a scholarship from Gràffica magazine in Barcelona, Spain.

Illustration is more than decoration. It is a tool to create identity, explain ideas and build emotional connections. That is what makes a brand distinctive, human and memorable.